RE:BalanceSwindlesheets,
EXRO's uniqueness is due in equal parts to their communication strategy and the change in market sentiment.
In 2019, all you needed was the promise of a great widget for the EV space and you could hit a home run. EXRO leaned heavily into this sentiment and created a communications strategy that was long on promise and very short on details. But the market changed well over a year ago and unfortunately EXRO's strategy hasn't.
Shareholders do not need to be reminded of the depth and breadth of the opportunity that is EXRO. They have websites and Investor decks for that.
While EXRO is not yet generating revenues, it is no longer a start up either.
EXRO is now just one huge commercialization effort with dozens of projects made up of mutually agreed upon objectives and technical milestones that when combined (and assuming success) transform the dreams communicated in the early days to very profitable reality.
This is also the time when companies like EXRO put the greatest portion of their assets (cash and capital assets) at risk. This is also the time when management is truly sweating the details.
My view is simply that shareholders should have access to much of that detail, whether its good bad or indifferent.
EXRO's recent communications strategy has done little to support the shareprice. After reviewing the charts, one could make the case for the opposite.
And I will close by suggesting that unless management's IR strategy changes the website modification will add zero value, and may in fact prove a distraction. Just think of the processes needed to vet the questions and then the responses.
This reminds me of the old expression..... "The Road to Hell is Paved With Good Intentions"
GLTA