What's with gummy beer?Is this a little prep for the future with naming a beer synonomously with "gummy"?
I'm guessing that Tilray is focusing on beer because it is an easier dollar than pot is right now.
I don't know if they are trying to confuse consumers that they will be getting a thc buzz with the gummy beer or prepping for a quick switch sometime in the future.
I honestly think the cannabinoid business would be taken more seriously if they dropped the druggie pot names and came up with more serious names that help to explain the effects of thc and cbd products for new consumers who may be looking for different things than a buzz.
I noticed that some are describing their offerings as calm or sleep or arthritis relief which is more helpful than wowie mowie and other strain names.
If Tilray gets some marketshare for gummy beer labelling, so be it. As an investor at least they are diversifying and trying to make a dollar and after reviewing the percent of alchol, I am sure young consumers will jump all over a cheap drunk.
I've seen the high test, high alcohol beers come and go but I suppose the name is catchy to the right crowd.
glta and dyodd