RE:RE:OmG it wasn't BRUCEThat BioSteel deal has fleas all over it imho.\
Initially, it must have checked out to be a good deal by someone at WEED or STZ.
It went to hell in a hurry!
I know launching new companies and lines of skus of this magnitude is going to cost until it pays for itself but incurring such a loss and the short timing of BioSteel going south doesn't seem right to me.
We should have some people with beverage experience at all levels that should have perused it before we jumped in.
Or is it just a change of perception by management who were looking for a major bad news event enough to conjure it.
We are being told that Canopy was such a mess but the investment community gave it great value at one time and garnered enough interest from STZ to buy a shytload of it as a good deal and then great dissapointment and a call to action to dump a good portion of it in search of black ink.
Then the consolidation which was way premature and we seem at full anchor for doing the rto with Acreage. So much so that I am trying to figure out if they are going to walk from the Acreage deal, tank WEED while STZ swoops and scoops brands, recipes, equipment and important marketing material, ip and it and anything else of value that would complement a brand new holding company called CUSA.
This would take care of those pesky dreamer shareholders with a sting that some don't see coming.
$35 million isn't a lot for what needs to be done to get an American license and the right to start doing our business in a much larger market that isn't nearly as legal as we would prefer.
That would only keep Klein on for a little less than a year at his old renumeration rate of $40 million, for one fockin' guy who seems to be helpless to prevent this from tanking or is it by design???
Time will tell!