Specificity Hires 30-Year Sales Industry Executive John Ward TAMPA, FL / ACCESSWIRE / January 22, 2024 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce the appointment of John Ward as its new VP of Sales.
In his new position of VP of Sales, John will lead the existing Specificity sales team and look to make additional hires that can expand the sales efforts. Specificity is looking to increase its sales to new industries and new geographies across the U.S.
Jason Wood, Chief Executive Officer of Specificity, commented, "We are thrilled to have John join our Specificity team and lead our sales efforts going forward. While we are pleased having grown from start-up to $2 million plus annual run-rate, we believe we have the opportunity to greatly accelerate our growth over the next several quarters. John's pedigree, network of relationships and proven sales experience will ensure we reach our potential of increasing our revenue."
John Ward, VP of Sales of Specificity, stated, "I am really excited to join Specificity and lead the sales efforts. Their cutting-edge digital marketing solutions should be utilized by companies across any industry looking to increase their customer footprint. Jason has done an excellent job in positioning Specificity and I look forward to taking its digital marketing to the next level."
John Ward double majored in Business and Computer Science and started his sales career in the 1990's, building a company that developed and sold local and wide area data networks for the likes of Kenneth Cole Productions, Party City, Gucci, Delta Dental and Watch World International. John led the increase in sales from $200,000 to $20 million over a 10-year period.
After the dot-com bubble burst in 2000, John decided to build his own digital advertising network, starting his company Captive Audience LLC, which installed connected screens for advertising in supermarkets, convention centers, banks, car dealerships and passenger ferry lines throughout the Northeast. He sold Captive Audience LLC to Sign Story Inc. in 2010. Over the next decade plus, John's been a highly awarded seller for 4 separate startups, building trusted relationships with disruptive marketers at the biggest brands and advertising agencies, helping brands plan, strategize and optimize using the latest ad-tech/mar-tech platforms in consumer research, digital activation, cross-channel/full funnel advertising measurement based on business outcomes. His client's list includes Merck, Janssen, Novartis, Bayer, Abbott, Anheuser-Busch, M&M Mars, Dunkin Brands, Staples, Bose, LG Mobile, IBM, Standard and Poor Global, PWC, Trip Advisor, Kayak.
https://www.accesswire.com/826811/specificity-hires-30-year-sales-industry-executive-john-ward-to-lead-sales-team