RE:RE:Can one of the pump team explainHere's where and when the money is, from a product view (based on my own opinion)
#1 - Flower / Smokables
#2 - Edibles (Gummies being top)
#3 - Infused Drinks (Carried by Canopy + Few Others)
#4 - Virtually everything else like Topicals, Bath Oils etc
Medical IMHO is a catagory all on it's own with each of the LPs having some level of Medical Cannabis Offerings. Don't turn a blind eye to Medical Cannabis. The margins are higher and the market is also huge. The challenge and / or opportunity is that it's not "sexy" in the eyes of the market, meaning it's even more over-looked, than what Rec Cannabis is these days.
In regards to "pushing" Infused Beverages etc. There isn't much they can do to "Push". Canada has strick marketing rules and in the US Canopy (and all others) still need to navigate around Federal Restrictions.
New product launches are good, it shows the company is still going after the market and investing in it however it's going to be awhile before we see Canopy Growth (or anyone) promoting it's products during the SuperBowl or during commerical breaks on TV.
It's coming, give it time.