RE:RE:RE:RE:RE:RE:RE:RE:On Fox News! @yajne noooo problem.. he didn't focus on marketing..
he failed to make an assessment and identify his target audiences and develop a proper marketing plan.
and he's still failing to do it..
early on I was saying he needed to focus on schools.. you all gave me so much lip about it.. he said "oh.. it takes to long and there's to much time to take this and that blah blah blah"
and all of you just repeated everything he said everytime I mentioned it..
ok..
2 quarters later he states how schools reached out to him and are now a significant part of income..
I don't even work there and I had that identified right off the bat, it was so obvious that the schools themselves REACHED OUT TO HIM.
he should have had a targeted campaign flowing in that direction from the beginning.. but certainly after they reach out right.. nope .. nothing.
sooo... all of you were wrong.. most importantly the CEO got it wrong..
That's called bad judgment.. and it's not the only time this has happened..
over the past 3 years there has been numerous opportunities to plant and grow an outstanding marketing operation organically and economically.. this could have also doubled as an IR department.
This would have tied the business development and sales progress to stock price via market awareness.. it would have also served as a potential investor enrichment program.
finally it would have attracted potential clients from different sectors and compounded sales opportunities a lot faster.. then you simply advertise that to perspective investors and clients and watch it all snowball itself into a monster..
but you have to have that kind of street savvy.. which.. he definitely does not have..
and that's what marketing essentially is .. street savvy.. knowing your audience right away and catering to them.
I told you so many times how much of a marketing gold mine this company was and that not focusing on it would cause a rift between stock performance and sales..
furthermore, he failed and is failing to attract new investors..
in my opinion this CEO has no concept of marketing.. he has this BS Hollywood baseball movie idea that "If you build it they will come"
they haven't come.. and you've had the best product on the market for years pal..
branding is non existent.. nobody knows us..
everyone is flowing towards Evolv.. because they control the current through common sense branding and marketing..
they have an inferior product.. for now... but it doesn't matter because they know how to market a story..
Evolv's NR game is far superior, they have community enrichment and outreach meetings..
I mean they have been doing this from day 1.. doesn't cost that much.. it's just savvy marketing..
xtract on the other hand did absolutely nothing along these lines..
I told you all this was going to happen..
this path that we are on .. it's not even a thing.. nobody would do this..
develop this kind of product and not focus on marketing it??
do you even know how rich we all could have been by now??
but don't take my word for it.. read some articles about CEO's and marketing from top performing companies..
because you all need perspective..
https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/12/14-effective-ways-ceos-can-support-their-marketing-teams/
https://www.thealternativeboard.com/blog/the-ceos-role-in-marketing
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/views-from-the-top-what-ceos-and-other-execs-really-think-of-marketing
But hey .... who needs a marketing budget when you can give yourself a 250,000 dollar raise to over 500,00 dollars a year with a stock price that hasn't moved in 3 years..
All my personal opinion do your own due diligence...