VANCOUVER, BC, Feb. 29, 2024 /CNW/ - Building on strong momentum and growing demand for TRUBAR throughout 2023, Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) ("SBBC" or the "Company") today announced the further expansion of the TRUBAR relationship with Costco in a new national distribution launching on March 5, 2024.
The selection of TRUBAR for inclusion in the latest Costco MVM promotion program marks the second national distribution for the brand following the introduction of TRUBAR in Costco warehouses in 2023 as part of the brand's strategy for continued multi-channel distribution growth. The promotion will feature TRUBAR "Oh oh cookie dough" and "Daydreaming about donuts" bars.
"I'm delighted with our team's remarkable progress expanding our distribution footprint across North America and with the outstanding support we have received from Costco," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBrands. "We're thrilled to have the opportunity to participate in this popular Costco promotion program and excited about building on our success to date with Costco members."
"In the short time, I have worked with the TRUBAR team, I see tremendous opportunities for expanded distribution across a wide range of retail channels," said Richard Kellam, Strategy Advisor to the TRUBAR business. "The opportunity with Costco is yet another example of the potential of the brand for driving growth and value creation."