RE:RE:Jason Donville - BNN - RISKYAlthough "Global giants" may grab your attention, I wish to caution you that the bigger the company, the less they will pay, and the more they will expect. Sometimes driving top line positivly, but net negative on the bottom line. The small, and smaller customers, renting the POS systems, wiring the networks, starting out with gift cards are the ones that really put the points on the bottom line.
The number one purchaser of Coca cola products is McDonalds corp. Coca Cola actually loses money on every beverage sold at McDonalds. Internally Coke registers this loss as a marketing expense, and justifies it by the belief that having the product consumed by every McDonalds customer, and having the name splashed around every unit will drive consumption across the other levels.
With Givex, the system is similar. Smaller customers are much more eager to join up when they hear the big names already involved. I can tell you for a fact that the bigger you are (with Givex) the less you pay and the more you get.
McDonalds also uses Givex for thier gift cards.