Nvidia NRToday's news that CTS was awarded 2024 Nvidia Networking Partner of the Year as well as the Canadian Partner of the Year confirms they are deeply involved with Nvidia. Does this really mean much? While I'm sure it definitely brings more awareness of CTS, do these types of recognition awards increase business/sales, etc? Especially considering that Nvidia is talked about everywhere and all the time now.
These awards certainly can help increase brand awareness and credibility, but they can also provide a competitive edge and promote trust of CTS. There are several stats that indicate award-winning small businesses often see general growth in sales and income, and these types of awards can also increase employee morale, retention, and help with talent attraction. Nothing is guaranteed from the award, but it is certainly a step in the right direction for the company. (5iResearch)