So Now There Are TwoMSO/LP/Euro/International players on CURAs home turf, and in Canada. It will be interesting to see how these two gorillas (CURA and CGC) battle to take control of the North American market. Setting up to be a classic Coca Cola/Pepsi race. In both cases they have 1 very large private majority holder, have expansion plans set up, and have right sized their business for the battle.