Advertising"80 integrated supply side platforms resulting in access to three billion to seven billion daily North American ad impressions."
I'm not sure what an "ad impression" is but this type of thing might be what Luca needs. At the moment, other than on stockhouse and the occassional reference in a youtube interview, a potential investor will have no way of learning about Luca. Your main street financial advisor will probably know nothing about them and the big media gatekeepers would laugh at any suggestion of discussing a junior mining company on their prime time forums. Luca will need to be creative to reach the self-directed individual investors who might be attracted to their story. So this move makes a lot of sense to me.