Purdue Pharma oxycotin CEO response...'reactively'? Apparently being PROACTIVE is not his style as demonstrated with Medipharm as well. Elmer Fudd needs to be booted out. Lining one's pockets with massive amounts of RSU's and company given stock options is not always a good thing especially if he under sells the company simply to feather his retirement fund. His lack of transparency should be concerning.