Specificity Inc. Acquires livePRO: A Strategic Move... Tampa, Florida--(Newsfile Corp. - June 20, 2024) - Specificity (OTCQB: SPTY), a leading digital marketing firm renowned for its precision targeting through market disrupting and innovative solutions, today announced an agreement reached to move forward with the acquisition of livePRO, a pioneering platform that enables businesses to connect with their ideal customer prospects and interact with them live, in real-time. This strategic acquisition aims to bridge the gap in the market by offering a modern solution to overcome the challenges of scheduling, form fills, and ineffective chatbot interactions.
This move comes after previously announcing the recent strategic partnership with livePRO to help spearhead the launch of the innovative platform set to modernize the home services industry. Jason Wood, Founder of Specificity Inc., and Adriano Masciarelli, Founder of livePRO, recognized a unique opportunity to combine their expertise. By integrating Specificity's advanced marketing capabilities with livePRO's real-time interaction technology, the combined entity is set to revolutionize how businesses engage with their customers, providing immediate and humanized connections that enhance customer experience and drive results.
"Specificity's acquisition of livePRO marks a transformative step in equipping businesses with the tools they need to reach and engage their customers more effectively through their marketing funnels in real-time. This comes as bot traffic and click fraud have risen exponentially and will deliver not just better conversion technology, but also deliver proof of concept for our audience ID tech stack which serves as a hedge against wasted ad spend as well," said Jason Wood, Founder of Specificity, "We are not just here to satisfy our investors; we aim to involve them in the growth and success of livePRO and HomeQ. This partnership allows us to eliminate the boundaries of traditional customer interaction methods and deliver real-time, human connections that significantly improve customer satisfaction and business outcomes."
Masciarelli added, "Joining forces with Specificity enables us to leverage their marketing expertise and technological prowess, accelerating our vision to provide businesses with a seamless way to connect with their customers. While AI bots and technology have improved response times, there is unparalleled value in real-time human interaction. We are excited about the potential this partnership holds for driving innovation and creating meaningful customer engagements."
https://www.newsfilecorp.com/release/213754