SIMPLY BETTER BRANDS CORP. ANNOUNCES NATIONAL ROLLOUT OF TRUBAR™ IN SELECT WHOLE FOODS MARKET STORES
VANCOUVER, BC, July 18, 2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today announced a significant step in building out its North American distribution footprint for TRUBARTM with the addition of Whole Foods Market to its expanding lineup of key retailers across the U.S.
Beginning this month, TRUBARTM will be available in select Whole Foods Market locations around the U.S. building on a successful initial rollout of the brand in in the Denver Metro area where it has delivered strong sales velocities in the competitive nutrition bar category. The introduction of TRUBARTM in Whole Foods Market is among the 9,500 new store locations across the U.S. where the brand is rolling out by the end of the third quarter.
"As a leading grocer specializing in the highest quality natural and organic foods, Whole Foods Market is a strategically important addition to expanding our TRUBARTM retail presence nationally," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBRANDS. "We are excited that Whole Foods Market has selected TRUBARTM to introduce to its loyal, health-conscious customer base and we look forward to working with the Whole Foods Market team.