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Simply Better Brands Corp V.SBBC

Alternate Symbol(s):  SBBCF

Simply Better Brands Corp. is a Canada-based company, which offers omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company is focused on informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. It focuses on expanding into consumer product categories, including plant-based food, clean ingredient skincare and plant-based wellness. It operates in one reportable segment, being the sale of consumer health and wellness products with sales principally generated from the United States. Its brands include TruBar, No B.S. Skincare (No B.S.) and SEVEN7H Sense. The TruBar line of nutritious bars are sold across North America by various retailers in the club, convenience and grocery channels. It offers skin care products to consumers through its No B.S. brand. It also offers a range of Hemp derived products, including CBD under the SEVEN7H Sense brand.


TSXV:SBBC - Post by User

Post by knoxton Jul 18, 2024 5:53pm
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Post# 36139187

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SIMPLY BETTER BRANDS CORP. ANNOUNCES NATIONAL ROLLOUT OF TRUBAR™ IN SELECT WHOLE FOODS MARKET STORES
Canada Newswire - Jul 18, 2024 8:30 AM ADT

VANCOUVER, BCJuly 18, 2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today announced a significant step in building out its North American distribution footprint for TRUBARTM with the addition of Whole Foods Market to its expanding lineup of key retailers across the U.S.

 

Beginning this month, TRUBARTM will be available in select Whole Foods Market locations around the U.S. building on a successful initial rollout of the brand in in the Denver Metro area where it has delivered strong sales velocities in the competitive nutrition bar category. The introduction of TRUBARTM in Whole Foods Market is among the 9,500 new store locations across the U.S. where the brand is rolling out by the end of the third quarter.

"As a leading grocer specializing in the highest quality natural and organic foods, Whole Foods Market is a strategically important addition to expanding our TRUBARTM retail presence nationally," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBRANDS. "We are excited that Whole Foods Market has selected TRUBARTM to introduce to its loyal, health-conscious customer base and we look forward to working with the Whole Foods Market team.


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