RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Cad : USD lets focus on this
"Ttm Sales are down y/y in nominal terms so by definition it is also down in volume too."
Example
A jewelry store did $1,000,000 in sales last year and $900,000 this year.
One can assume this year they sold less rings based on revenues. I am saying that might not be true.
1) They might have sold the same number of rings but with smaller diamonds.
2) They might have sold the same rings as the year before but had to discount them.
Without "matching" rings any inflation and "real" price claims are dubious.