RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Cad : USD "The number of dresses they sell is the quantity of dresses and the price of the dress fluctuates with the inflation rate."
This is another assumption. Reitmans is in the fashion business. Its not a utility. There is not one price. Mark ups and mark downs differ. There are sales, liquidations, write offs and shipping revenues (which also change as the channel changes).
Volume claims based on revenues are very dubious IMO. Inflation claims are impossible due to matching required.