RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Cad : USD
TheCount11 wrote: "The number of dresses they sell is the quantity of dresses and the price of the dress fluctuates with the inflation rate."
This is another assumption. Reitmans is in the fashion business. Its not a utility. There is not one price. Mark ups and mark downs differ. There are sales, liquidations, write offs and shipping revenues (which also change as the channel changes).
Volume claims based on revenues are very dubious IMO. Inflation claims are impossible due to matching required.
I think you are missing the point entirely. I'm very much aware that the product mix can change.
The point is this:
A company can increase sales from year to year but the increase may be due entirely to inflation. Forget about the word "volume" or number of transactions. I.e, sales increased by 10% but the inflation rate was 20%.
Im more interested in real sales which strips or removes the changes in price level from year to year.