Yawn I guess an IP guy from a second rate IP company is something. Given the core IP is pretty old it's hardly a ground breaking move. Frankly I don't think it matters a wit who they bring on board, but this is quite uninspiring. Hasn't every major player had exposure already to the tech? Based on the press over the years it would seem so. And they all already said no. There's also the fact that they have announced three times they were engaging an IP firm to get licensing underway. Crickets.
I give this news 2/10. The bonus point is for effort.