RE:Simon WTF?It's probably to do with the distribution side of things, mainly Texas and Michigan
I'm going to wait to see what they paid and how
This is more high margin beverage for them and sets up distribution for hemp beverages
Texas was already slated for hemp beverage later this year
Molson Coors is also losing US market share and is prioritizing their core beers and a strategy of premiumization so they were probably looking to offload