Why is Molson getting out of craft?
"In November of 2022, Tilray acquired Montauk Brewing Company followed by the eight property deal it made with AB InBev in August of 2023.
And once its transaction with Molson Coors closes in August, Tilray will become the #4 craft brewer in the US, according to the Bouder-based craft beer advocacy not-for-profit, Brewers Association’s definition.
So what does this latest acquisition tell us about the current state of craft beer in the US?
It’s not good.
The craft beer industry has matured, national sales are slowing, and the majors want out of the biz.
In the wake of the Bud Light trans fiasco, Molson Coors has been on a roll oand they are tightening things down for the future by offloading four craft breweries that they’d lost interest in, just as consumers appear to be losing interest in craft beer nationally."