Rosie's growth and momentum
I've been impressed with Rosie's momentum.
With the exception of Heal Welness, it's clearly the brand that is growing fastest.
That feels significant and encouraging to me - - because - - as other's have pointed out - - there are many other already long established "Burger joints out there" - - and so competing in that space must be challenging.
Maybe they have something unique they're offering?
I'm a vegan and so I'll rely on the experience of others who might have eaten at Rosie's ;-)