Tilray Brands Inc TLRY

Tilray sells Truss Beverages

[Keeler]

But no Tilray press release, no financial disclosure.
Why the sale?
What happens to Tilray's #1 position in the Canadian market?

Something odd about the whole thing. A lack of transparency and a total lack of courtesy and respect for the Tilray shareholders. 

E2P acquires Truss Beverage from Tilray

The acquisition of Truss Beverage increases Ya Ya Foods North American production sites to three.

Conor ReynoldsAugust 16, 2024

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Packaging line. Credit: Degtiarova Viktoriia / Shutterstock.com

US-based Entrepreneurial Equity Partners (E2P) has acquired Truss Beverage Co. from Tilray Brands.

Financial details of the transaction, made through E2P’s subsidiary Ya Ya Foods, were not disclosed.

The main asset acquired in the deal is Truss Beverage’s production facility in Belleville, Ontario. The 186,000 square-foot facility was constructed in 2020 and has an annual production capacity of 250,000 hectolitres.

 

Canadian-based Ya Ya Foods is a North American co-packer of aseptic beverages and foods. Its handles products such as high-protein beverages, plant-based drinks, dairy products, fruit juices and sports drinks. It was acquired by E2P in 2021.

Commenting on the purchase, Ya Ya Foods founder and CEO Yahya Abbas said: “We are thrilled to add the Truss facility to the Ya Ya Foods portfolio. The state-of-the-art facility will enable us to offer new capabilities, such as canning and glass, in addition to our existing aseptic PET, carton, and gable top chilled capabilities, and additional capacity to new and existing customers throughout North America”.