NGC MORNINGBRIEF It is the morning briefs opinion that consumers not governments will ultimately decide when they will switch to electric vehicles. If a company needs to wait for government support it is likely a company that is doomed in the near term.
NOU will get money from the government but in the meantime they have moved forward with the likes of GM and Panasonic amongst others.
Below is a quote from an article. The complete article is linked below.
Consumers are facing a very, very difficult choice. They have had the same technology paradigm in the industry for 130 years, and we’re asking consumers to completely change the way they drive their vehicles, use their vehicles, charge their vehicles instead of filling them with petrol,” he continued.
“I think there has been a sort of collective over-enthusiasm from regulators, [original equipment manufacturers], maybe from our side as well in some respects, for BEVs. Not really understanding it is a very, very hard sell to get most mainstream consumers to completely change the way they use and operate their vehicles.”
https://www.cnbc.com/2024/09/10/autos-car-giants-forced-to-confront-hard-truths-over-ev-transition.html