DJTI do feel bad for the longs here. Its a reminder of behavioural biases at work. No one likes to admit they are wrong. Further, once one is losing in a particular stock, they feel they need to "make it back" in the same stock and end up as a bagholder. Its a reminder that owning high quality names is a much better strategy. Most micro/small caps are shorts. There are very few good companies in there.
If the long pumpers on this board showed as much enthusiasm for challenging management as they do skeptical bull board posters, they may get somewhere. But they are too afraid or void of knowledge to actually engage head on with the company.