UpwardsReleases are great but think they need to hand the reigns of the company over to a larger organization who can really bring this to market aggressively. Until which time, do not think this will get any material share price traction. Advancements in the technoogy and the product can still go on behind the scenes as is, but they need the might of a more expoerienced go to market execution.
Think this represents a huge opportunity for a larger player, companies like these tend to hold on too long then get taken out but copy products that are better marketed or by stubborness of a management team who go beyond their capabiities. A PR firm alone wont do it, it may create very short term pop but not what a larger more experienced organization within the indusry (or adjacent to the industry) may be able to push.
Been in this along time and do believe in the product, hope ego's do not get in the way.