Short Interest Update - As Sept 30 - Went up ~6.5k sharesThe short interest just came out as of Sept 30th, it was 227.68k up from 221.k that was reported on Sept 13th which was an increase of 6.58k. Whoever holds this short postion is commited to it.
Despite the spike in the stock following a PM announcing it was his top pick (I am not sure why the stock rallies so much off of someone talking up their book) someone still shorted more into the momenum.
Perhaps, this was in an effort to contain the stock which seems to have worked as the stock rolls over following the TV hype and no new fundamental news.
While I continue to dislike the shorts, so far, they seem to have had the best information on the stock so far. The fact they didn't cover into the Michigan lottery loss and the huge share price drop, combined with the growth in the short position is making me continue to be cautious.