RE:RE:Tilray's EPS - dissecting the trend You can lead a horse to water .....
That reminds me that Tilray continues to disrupt the CPG market with its new canned water "Liquid Love", inspired by the popularity of a similar beverage called "Liquid Death", produced by another not yet profitable company.
The margins on water must be terrific - and yet Forbes reports a slim 10% gross margin for Liquid Death. The tagline "Murder your thirst" has a coolness factor that Tilray's cartoon heart embracing a water droplet doesn't quite achieve. Are they targeting a female demographic out pubbing with their gal pals. Those bathroom lineups will just get longer.