Correct Quinlash. Drinks will overtake all else With generation Z. It's growing massively in Ontario in popularity year after year. TLRY has taken the initiative and lead including in a bid way South of the border. Borris of Curaleaf himself is quoted saying
“Personally, five to 10 years out, I think cannabis beverages will represent 50% of the industry,” Jordan said.
Big picture (end quote)
I believe once we integrate all our manufacturing in house with our beverage division (previous contractual agreements honored after aquistions do to end) margins will substantially increase. Market share for TLRY is increasing. We've released top qualified infused drinks along side non alcoholic options that's also a big hit with Gen Z. Tilray Brands is doing what hasn't been done before and it's doing it in a big way. Tilray Brands grew fifty percent in Germany. Let that sink in FIFTY percent sales on the medical side. If you get even 2 percent subscriber growth in Netflix the market cheers. Tilray Brands at this time will be neglected in share price until regulations in USA change or....big suprised on the part of TLRY managment with bigger aquistions in Europe regarding cannabis.