RE:The so called ‘longs’ have decided thatTilray has bet big on drinks, really big, the hill to climb will be steep and expensive. Alcohol and soft drinks are very old and established lanes that are very well protected. Entry into either, without being squeezed out or bought is no easy task. We have seen a recent partnership with some big players from their respective lanes coming together to put out ready made drinks such as rum and coke. There are there are risks trying to move into each others respective lanes, for example, Constellation was reminded of the consequences of sticking their paws into the energy drink market of Coca Cola and Biosteel was sold off in short order. Irwin has decided that diversification into two old established lanes and also build a new MJ business and somehow consider itself as a wellness company (yet another lane). Tilray must have incredible amount of cash resources or backing to pull such massive ventures off at a global scale! This is a very aggressive and risky play, it certainly can't be done without massive amounts of cash, that cash will come from either Tilray profits or investor pockets, so I would venture a guess that it might be a tad bit early to go long imho. Somebody certainly has a dream!