full article below The growing stable of Xtract One sports venues
By Ethan Joyce10.23.2024
Xtract One Gateway's new sensors help it identify metals such as gold and platinum
Xtract One Xtract One Technologies c
ontinues to cultivate more sports and entertainment connections. The preferred frictionless screening provider for Oak View Group has scooped up recent wins with the Cavaliers’ Rocket Mortgage FieldHouse, the Islanders’ UBS Arena and the Panthers’ Amerant Bank Arena.
CEO Peter Evans told SBJ that his company is now working with approximately 30 sports venues, ranging from college through various levels of pro sports. “When you start to get people saying, ‘Well, jeez, if it’s good enough for Madison Square Garden, I guess it’s really, really been tested,’” Evans said, mentioning one of the company’s prominent venue partners. “... When you start to get those references, and the reference-ability, that gives a lot of credibility.”
Xtract One is still in the early stages of a new screening product, the Xtract One Gateway. Announced officially last month, the gateway sets out to handle what Evans called metal clutter -- essentially, the flagging of the tech and other items we carry around every day -- and save venue-goers from the slowdown of bag searches. The project started as an idea more than two years ago and proceeded in earnest 18 months ago.
While personal tech in bags is not as much of an issue for sports fans -- who mostly navigate venues with clear bag mandates or no bag at all -- this can be a significant bog down at schools and conferences, where people often enter with laptops, chargers, headphones and other gadgets. Xtract One developed new sensors for the Gateway, Evans said, to recognize different metals, such as gold and platinum.
That creation process brought forth a “happy accident,” Evans recalled, that enable Xtract One machines to not only recognize the metal but also start picking up characteristics on various items to identify them quickly. The support of that security boost can be expansive to many industries, Evans added, with an AI model constantly ingesting more characteristics of various items.
“Now you've got a really interesting scenario where I'm going into a building, I can alert on weapons on the way out,” Evans said. “I can alert on stolen electronics, like earbuds, laptops, tablets.
“So now I'm a data center worried about intellectual property theft, or I'm a large retailer, and I'm getting theft from my employees stealing the latest iPhone all day long. And so now I can stop that, so there’s huge ROI.”
https://www.sportsbusinessjournal.com/Articles/2024/10/23/xtract-one-adding-more-sports-venues?fbclid=IwY2xjawGHGIpleHRuA2FlbQIxMQABHXFaElMJwpOyy1GJO3Y1T8x9A5mR-Xvro2Kvdq_mVas1EiulkCkegI2DYA_aem_X-NvOaNzr7eaGluAr5tPUA