So lets consider some numbers for the acquistion....They paid 14x earnings for the company so that means earnings are 500m a year, they feel they can more then 2x the customer base the feel that can increase the base to 2 x by 2028 so that will leave them with (best case) about 900m/year in earnings. So 7.3x is not a bad price to pay esp when there is subsstantial growth beyond the 3m and they do have experience in growing it out in Canada .Also much less fiber penetration in the USA. v Canada. With interest rates falling BCE may still do very well. With its significant debts the falling rates may befit them greatly.