RE:Buy or just hold 2-3 yearsIf experience is any teacher when management opens the door to changes in dividend and says flat out the dividend is dependant on " metrics we have determined " without stating those metrics leaves it open to use as reason to monkey with the dividend and blame everyone and anything else for the dividend changes. Increase in capital requirements, fierce competition, etc etc for zipely is a very likely source of the "reason"
They changed direction when they sold MLSE what's to say they won't again.
If yuo are prepared for capital loss and dividend reduction you wont be surprised.
Good luck