Never understoodThis business model of SPB in the past.They seem to have concentrated solely on growth by acquisitions.Although many companies do that successfully, it didn't work that good for SPB obviously.
So now,they will begin to attract new customers with " free tanks" and the like.
IMHO ,should that not have been the strategy all along?...Build a bigger customer base by offering " deals".
It's rather simple as doing that would ensure repeat customers.Its possible the money just wasn't there as they committed to big dividend payouts.In hindsight the plan they have now should have been done a few years back.And they wouldn't have had to cut the dividend so drastically back then.
It's all hindsight now,but luring new repeat customers will take time..maybe a few years.Their investor conference next April may show if this approach will be successful ..but it could be a longer ride.