AlsoIf you are referring to schools as a missed opportunity I believe Xtract reckognized early on that clutter such as binders and laptops were huge obstacles to entering that market without creating a negative outcome like Evolv did. They spent time and money on a system that would work in that environment rather than try to squeeze a square peg into a round hole. While the competion was lying and trying to snow their customers on a system that did not work we built one that does work. Smart.