Reality Bites Ok, for a moment let's leave aside the fact that raising $2M is chump change that is far from what a serious company would conjure. Let's even suppose they come up with a product. I will leave open whether it's this ED209 replacement due to ship by months end or the upcoming in the next two years mabob. My question is who would buy said world beater. They have claimed to have met with many telcos, we know they had a seat at the table with all the big cablecos, they met with Google, they had a grocer on the line momentarily, and of course the piece de resistance they had a deal with Rare Tech Inc to open a leading edge demo center. Sure none of those things worked out but surely they huge opportunity ahead.
Let's take a look at the target market. First thing is there are several wifi chip producing incumbents all offering leading edge product. Most of the ISP market is owned now by Plume. Given Comcast has usurped Cablelabs as the defining strategy leader in the cable space and Comcast has licensed their xfinity platform widely in the cable sector it's obvious this isn't an opportunity for Yfi. Basically the same scenario in telco where Plume is also entrenched. Yfi certainly has zero opportunity as a retail product. They have no money or product to build that channel. Not to mention massive competition. High density is a direct sales challenge that also requires a huge amount of institutional knowledge that is barren at Yfi. More directly stated Yfi has no infrastructure to play in this market. All that leaves is a parts business. I see little opportunity in buying parts to build a white label system to then try and penetrate the markets above.
Given the above it would be interesting to hear what the target market is. They have knocked doors had meetings and touted they were engaged with many potential customers. Trouble is mined have bought to date and it's unclear why they would be interested in another approach. To be honest I don't think a company with a few employees, a less that fulsome product offering, and petty cash in the bank isn't the kind of vendor industry players are looking for.