RE:RE:RE:RE:Treating all patients, all comers. There has been a significant cultural shift in the matter of precision in language. I am old enough to remember the days when errors in spelling and syntax were considered a reflection of general intellectual competence. That’s no longer the case – but – in matters of importance – language does still matter.
It is obvious that the writer of the press release did not intend to imply that Theralase had FDA approval – but that is the clear implication of the language used.
Pedantry is much despised – this post will be considered an example of it – but the broken window theory may support it. The company – in its press releases – often uses “it’s” instead of “its.” It’s a common error – but not one that would be made by anyone who passed in the grade eight class I attended. I have always thought it unwise for any company to advertise that it has no one on staff aware of the difference, and might find it prudent to hire a proofreader – even if only on an ad hoc basis.