High Tide to Expand in European Cannabis Market in Early 25 On Monday said it will expand further in the European cannabis market early next year after its recent rollout of the Cabana Club membership program in the U.S. and Europe showed encouraging results.
"The Cabana Club continues to be our crown jewel, now boasting over 1.55 million members in Canada, including 57,000 ELITE members. This success has driven our 12% market share in Canadian brick-and-mortar sales, and its recent rollout in the U.S. and Europe is already showing encouraging results," said High Tide Chief Executive Raj Grover.