Mario Lemieux & Campbell's Chunky
CAMPBELL SOUP CO ("CPB-BHDNPX3") - Mario Lemieux & Campbell's Chunky(R) Soup Honour Hockey Moms
Campbell's Chunky(R) Soup and Mario Lemieux, Captain of Canada's National Men's Ice Hockey Team, announced they have launched a national contest to recognize hockey Moms who make it possible for their kids to play hockey. "Campbell's Chunky(R) Soup Most Valuable Hockey Moms" Grand Prize winner will be flown to Montreal to meet Mario Lemieux and watch the Pittsburgh Penguins take on the Montreal Canadiens.
"I owe a great deal of success to my Mom," said Lemieux. "There are a lot of little things that go into making a hockey player - getting to the rink on time, staying positive, keeping things in perspective and eating right. My Mom helped me with all of these things. I'm proud to help Campbell's Chunky(R) Soup recognize other Moms who help their kids enjoy the game and improve their skills."
The contest complements a "Hockey Mom" television advertisement featuring Lemieux in a Team Canada jersey. Lemieux joins past and present NHL stars Wendel Clark, Tie Domi, Trevor Linden, and most recently Mats Sundin, who have all appeared in special "Mom" television spots endorsing Campbell's Chunky(R) Soup.
"We're excited to be working with Mario and our new partners at the Canadian Hockey Association," said Ian D. Smith, Vice President Marketing. "We have a long history with the game of hockey, and believe the 'Campbell's Chunky(R) Soup Most Valuable Hockey Moms' contest is a great way to continue this tradition."
Hockey players between the ages of 6-16 years old across Canada will be encouraged, in their own words, to describe why their Mom, or someone that they know, deserves to be one of "Campbell's Chunky(R) Soup Most Valuable Hockey Moms". A selection committee will review all submissions and choose 20 finalists from across the country. The Grand Prize winner will be flown, along with their hockey playing child, to meet Lemieux in Montreal. Four regional winners will receive prizes including two signed Mario Lemieux Team Canada jerseys and all 20 finalists will receive special Team Canada merchandise prize packs. Contest closes March 1, 2002.
Campbell's Chunky(R) Soup is an associate sponsor of the Canadian Hockey Association, and the market leader in the ready-to-serve soup category. A wholesome and quick meal, Chunky(R) Soup is available in a variety of different flavors in grocery, convenience and mass merchandise stores across Canada. Campbell Soup Company Ltd is one of Canada's major food manufacturers. TEL: (416) 603-9452 Brian Findlay or Debbie Sansom,