RE: NewsPMC, I agree, news of more outlets is good. Guessing at future earnings is great way to lose reputation and investor confidence.
Everyone else bashing this NR for being news without number, you are absolutely spot on too, this share isn't going to go anywhre until sales take off. Growth has been extrodinarily slow. 'Huge' marketing agreements have come to little. Stripping ships in Europe, Home Depot, US military aircraft, other major US retailers, can't say management haven't been trying, but we don't seem to be making much money.
ICI seemed like a great idea, gets agents on the ground supporting stores, training staff... don't know how well that worked in practice, but was a great idea.
Bottom line, imo. Hardly anybody knows about Water based paint strippers, and when they see them in stores, they don't know how they compare to tradiional strippers. Similarly. Biowash's alternative to deck varnish, great idea, lasts much longer, protects wood for longer, but costs more. We are talking about the uneducated masses, to get them to spend more, you have to educate them.
In retail, we need to educate the public to sell. Bottom line, we can't afford to. Maybe we could afford a good PR person, but that's about it. Without advertising and good marketing, it is likely to be a very long slow climb.
Shame, because I undersand they are great products.
Idle