Noble Iron Inc V.NIR.H

RE: What I'd really like to know....

[idleSpeculator]

But we are late already. Late because we dumb. dumb becuase we don't see the obvious. the obvious...... The market is stupid. It assumes envioronmentally freindly means compromised effectiveness. And for that we ask them to pay a premium. We are asking a market that consumes 40% of the worlds energy, drives cars with three times required capacity and fuel consumption to care about the environment and pay a premium for doing so. This is a market that will pay a premium for not caring!!! Tell them is is less toxic to them, more cost effective, same price as toxic alternatives, or better still, less work and less cost, and you have a chance to ship volume and benefit from economies of scale. Sell it on environmental benefits, and unless you can get legislators on your side, you are on a hiding to nothing selling it at a premium. We have been in this market to have proof from personal experience. There aren't enough tree huggers in North AMerica to build a business. Sorry, but that does appear to be the facts. Idle