I have to disagree with u YrlessYour premise of maximum sales at all cost worked well for Amazon & the website where you bid for stuff (name escapes me) because they HAD TO go that route to capture that non-proprietory sales route. But there are companies like Dell and RIM that slowly built on a long term strategy which was NOT anything goes to tie up the customers.
I say IF YOU CAN NOT make money when "the components" are $1,000 a crank, then how are you going to survive when they are $30 a crank. WIN has strategies on several fronts - VOIP, SIP cores, IP revenues, 4G, etc.
As far as the building purchase is concerned, they save money on an appreciating asset, which has room to house an acquisition, or produce rental revenue that adds to the $300,000 per year savings and before long an appreciated asset (monetarily) can be used as collatoral for future loans. This company is planning for the future, rather than the here-and-now vision that you preach. JMHO - Slammer