Alien announces a VAR program
Alien Technology Corporation Announces New Preferred Partner and Value Added Reseller Programs for the U.S. Market
MORGAN HILL, Calif.--(BUSINESS WIRE)--March 25, 2004--Alien Technology Corporation, a leading provider of reliable, high-volume Radio Frequency Identification (RFID) products, today announced channel support programs for Preferred Partners, Value-Added Resellers (VAR), and Independent Software/Service Vendors in North America.
"To support the growing demand for Alien(R)'s RFID products, we are launching these channel programs to rapidly bring our RFID hardware solutions into the market," commented Mike Allocco, Vice President of North American Sales for Alien Technology(R).
The Preferred Partner program is designed for RFID solution providers serving the retail/CPG supply chain, pharmaceutical, logistics, defense and air transportation markets. The Preferred Partner program includes volume pricing agreements, training, joint development, marketing and selling initiatives as well as access to Alien's technical expertise.
The VAR program is geared for integrators who resell Alien's products. VARs will have access to Alien's training and technical support as well as marketing activities and volume discounts. In addition, the company has created technical support and marketing programs for Independent Software/Service Providers.
For more information regarding Alien's new channel programs, visit the company's website or contact Mike Schnoll, Director of North America Channel Programs, at mschnoll@alientechnology.com.
About Alien Technology Corporation
Alien Technology Corporation is a leading provider of reliable, high-volume, low cost, EPC compliant Radio Frequency Identification (RFID) products. Using Fluidic Self Assembly (FSA(R)), a patented manufacturing process, Alien manufactures electronic product code (EPC) class 1 tags and readers used in a variety of applications including supply chain management, logistics operations and anti-counterfeiting to improve inventory management and reduce operating costs. Alien Technology Corporation is an active member of EPC Global. More information about Alien Technology Corporation can be found on the Company's website at www.alientechnology.com. Alien, Alien Technology and FSA are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.
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