Not a basher but...I am a long time follower of this since, American Gem, Digital Gem, Bill Cameron's days etc. etc...
In my opinion, as long as the performance is poor and as long as the rollback threat is hanging over the head of this company, I think the share price will continue to languish in the proveribial gutter.
What I think management needs to do is complete their 4 for one rollback, and then announce a share buyback for up to 10% of the remaining float.
This will send a strong signal to the market that they are interested in shareholder growth.
But JMHO.