Rare Method acquires Cogent MediaRare Method is pleased to announce the acquisition of Cogent Media, a
Calgary-based website design and marketing company. As part of the
transaction, Cogent principals (Geoff Plewes and Trevor Paddock) have
joined Rare Method as Senior Strategists / Account Managers. Plewes and
Paddock will continue to offer their compelling and concise branding,
print, web design, and web application solutions to Rare Method clients.
"A major part of success in our business is having the right people at the
right time," says Rare Method President Roger Jewett. "We are fortunate
that these two talented and entrepreneurial professionals join us during an
exciting period of growth in our company."
Since 1998, Cogent Media has provided marketing design and development
services and developed expertise in Commercial Real Estate Development as
well as other sectors such as technology, energy service, manufacturing,
professional services, and health and wellness.
"From the beginning, our differentiating factor was that we could
provide a wider array of services with in-house talent than our
competitors," says Geoff Plewes. "Joining Rare Method is an extension of
that. Our in-house team now includes award winning Animation, Email
Marketing, Data Analysis, on-line media management, on-hold messaging, and
Audio/Video production."
Paddock added: "This is what makes Rare Method one of Canada's leading
interactive marketing firms, and we're excited to be a part of it. The
state of the Internet today means a stronger IT infrastructure is required
to give clients the quality of service they need. Joining Rare Method gives
us this infrastructure as well as a top-notch development team.
Cogent's clients include Remington Development Corporation, GWL Realty
Advisors, Felesky Flynn LLP, Airborne Energy Solutions, Harcourt College
Publishers, Sustainable Energy Technologies, Hopewell Development
Corporation, Hopewell Real Estate Services, The Litebook Company, and
Beverage International Distributor.
Through the acquisition of Idea Machine, Advanced Information
Marketing Inc., On Air Digital Audio and Cogent Media, Rare Method has
positioned itself as one of Canada's leading interactive marketing firms.
Rare Method clients include Travel Alberta, Shell Canada, Travel
Newfoundland, Science Alberta Foundation, the Alberta Securities
Commission, Esther Honens, LVI Dentistry, Napa Auto Parts, Petro- Canada
Certigard and Ticketmaster.
About RareMethod Capital Corp.
Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
uses its in-house talents to design, build and implement strategic
interactive marketing programs that generate results for its clients. Rare
Method services include award-winning traditional and digital creative, on
line media management, sales and marketing data analysis, strategic email
marketing, web and online applications development, interactive CD ROM
design, broadcast audio and video production, and on hold messaging (On Air
division). www.raremethod.com.