Cogent Media - Great Earnnings - Why no discussion on the news from the other day - annual report is out, earnings are great, quarterlies, Cogent deal (below), what no discussion?...
Rare Method is pleased to announce the acquisition of Cogent Media, a Calgary-based website design and marketing company. As part of the transaction, Cogent principals (Geoff Plewes and Trevor Paddock) have joined Rare Method as Senior Strategists / Account Managers. Plewes and Paddock will continue to offer their compelling and concise branding, print, web design, and web application solutions to Rare Method clients.
"A major part of success in our business is having the right people at the right time," says Rare Method President Roger Jewett. "We are fortunate that these two talented and entrepreneurial professionals join us during an exciting period of growth in our company."
Since 1998, Cogent Media has provided marketing design and development services and developed expertise in Commercial Real Estate Development as well as other sectors such as technology, energy service, manufacturing, professional services, and health and wellness.
"From the beginning, our differentiating factor was that we could provide a wider array of services with in-house talent than our competitors," says Geoff Plewes. "Joining Rare Method is an extension of that. Our in-house team now includes award winning Animation, Email Marketing, Data Analysis, on-line media management, on-hold messaging, and Audio/Video production."
Paddock added: "This is what makes Rare Method one of Canada's leading interactive marketing firms, and we're excited to be a part of it. The state of the Internet today means a stronger IT infrastructure is required to give clients the quality of service they need. Joining Rare Method gives us this infrastructure as well as a top-notch development team.
Cogent's clients include Remington Development Corporation, GWL Realty Advisors, Felesky Flynn LLP, Airborne Energy Solutions, Harcourt College Publishers, Sustainable Energy Technologies, Hopewell Development Corporation, Hopewell Real Estate Services, The Litebook Company, and Beverage International Distributor.
Through the acquisition of Idea Machine, Advanced Information Marketing Inc., On Air Digital Audio and Cogent Media, Rare Method has positioned itself as one of Canada's leading interactive marketing firms. Rare Method clients include Travel Alberta, Shell Canada, Travel Newfoundland, Science Alberta Foundation, the Alberta Securities Commission, Esther Honens, LVI Dentistry, Napa Auto Parts, Petro- Canada Certigard and Ticketmaster.