RE: Television coverageViper... any press will help.
We arent expecting to see the actual launch of the PRDT / MacoPharma product until well into 2005. I think the next major announcement in this regard is the CE Approval on the Bag/filter itself. The CE mark is a huge deal for us. Once that is "in the bag"
then we're off to the races. Think about the worldwide publicity potential of announcing the first commercially available product capable of CJB Prion removal. The implications are truly enourmous. It'll be interesting to see how long it will take the market to figure out the magnitude of what's coming. We are only playing catch-up with this most recent move, we are still grossly undervalued.