Consumers Overwhelmingly Choose Dell's 42-IncAnyone seen Dell TV?
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Consumers Overwhelmingly Choose Dell's 42-Inch Plasma HDTV in Four-City,
Head-to-Head Competition with Sony; Based on Picture Qu
In a four-city head-to-head viewing competition, nearly
70 percent of consumers surveyed chose Dell's (NASDAQ:DELL) W4200HD
plasma television over Sony's KDE-42XS955 HD model, based on picture
quality and price.
¶ The consumer preference study of 42-inch plasma HDTVs was
conducted from June through the end of July in Baltimore, Chicago, New
York City and San Francisco. Following viewings of each TV, 308
consumers were asked their preference if the Sony were priced at
"about $4,000," as much as $1,000 less than Sony's online prices in
effect during the study period. Consumers were shown a Dell price of
"about $2,800," which was Dell's online price during the same period.
¶ Guideline Research, on behalf of Dell, conducted the Dell HDTV
Challenge at shopping malls in the four cities. It pitted the
competing plasmas against each other in viewings of indoor and outdoor
scenes from a high-definition movie, after which the approximate
prices were revealed. The full study can be viewed at
www.dell.com/HDTVchallenge.
¶ "Dell was overwhelmingly preferred based on picture quality and
price. Consumers praised both models, but Dell received more accolades
for its picture sharpness," said Bob Reitter, president of Guideline
Legal Division, FIND Market Research.
¶ The test was conducted "double blind," meaning those who
administered the survey and those surveyed were not aware of its
purpose or sponsorship, nor of the brand names being viewed before
respondents made their choice. Respondents were chosen if they had
purchased a high-end television in the past year, or were considering
purchasing one in the coming year.
¶ "The results confirmed what we've known all along -- customers
value the picture quality of the televisions we offer as much as the
price," said Michael Farello, vice president of electronics and
accessories for Dell's consumer business. "We're focused on driving
down the cost of high-quality plasma and LCD televisions, and plan to
add more products for customers to choose from in time for the
holidays."
¶ Dell TVs are available in 30-, 26- and 19-inch LCD and 42-inch HD
and ED TV models. More information can be found at www.dell.com/tvs.
¶ About Dell
¶ Dell Inc. (NASDAQ:DELL) is a trusted and diversified
information-technology supplier and partner, and sells a comprehensive
portfolio of products and services directly to customers worldwide.
Dell, recognized by Fortune magazine as America's most admired company
and No. 3 globally, designs, builds and delivers innovative, tailored
systems that provide customers with exceptional value. Company revenue
for the last four quarters was $52.8 billion. For more information
about Dell and its products and services, visit www.dell.com.
¶ Pricing, specifications, availability, and terms of offers may
change without notice. Taxes, fees, and shipping and handling charges
are extra, and vary. Dell cannot be responsible for pricing or other
errors, and reserves the right to cancel orders arising from such
errors.
¶ Dell is a trademark of Dell Inc.
¶ Dell disclaims any proprietary interest in the marks and names of
others.
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