news....Strategic Alliance
TORONTO, ONTARIO--E-TRADE Canada(r) today announced an innovative
strategic alliance that allows investors to trade stocks and
mutual funds using the E-TRADE Canada service, directly from the
i|money website. E-TRADE Canada is a leading online investing
service for independent Canadian investors, and i|money is a
one-stop, interactive financial services website.
With i|money's popular i|manage feature, registered users who have
accounts with E-TRADE Canada will be able to move seamlessly from
receiving an alert, reviewing their portfolio, and making stock or
mutual fund decisions, to placing an order with E-TRADE Canada.
Investors can indicate they want to enter a buy or sell order from
many locations on the i|money website. A trading page will then be
dynamically drawn by i|money and pass trading details to E-TRADE
Canada, which will then build a confirmation page and complete the
transaction.
"Our alliance will empower i|money and E-TRADE Canada customers to
act on their investment decisions immediately," said Colleen
Moorehead, President of E-TRADE Canada. "Together, we're bringing
consumers the best investment tools -- everything they need to
take control of their financial future. The Internet is continuing
to revolutionize the way consumers are taking back control of
their lives, and we are proud to be a Canadian leader in that
revolution."
"E-TRADE Canada is a wonderful complement to the services we offer
on the i|money site," said i|money's President, Henry Wolfond.
"Our alliance makes it easy and convenient for i|money customers
to quickly trade on the information and ideas they find on our
website."
About i|money
i|money is Canada's leading comprehensive financial services
marketplace. On the i|money site, consumers can compare and
purchase a broad range of products and services from banks, trust,
insurance and mutual fund companies. i|money offers some of the
most user-friendly, sophisticated personal financial management
tools, calculators and charting capabilities available on the
Internet. It puts Canadians in control of every aspect of their
financial needs for mortgages, insurance, credit cards, personal
loans, stocks, mutual funds, GICs and more.
i|money (www.imoney.com) is Canada's leading interactive, one-stop
financial services marketplace. i|money was the first independent
website to allow Canadian consumers to research, compare and
purchase a wide variety of financial products and services,
including mutual funds, GICs, credit cards, mortgages, personal
loans and lines of credit.
About E-TRADE Canada(r)
E-TRADE Canada(r) has established a popular destination website
offering independent investors the convenience and control of
automated stock, option and Canadian mutual fund trading at low
commission rates. In addition, E-TRADE Canada has a suite of
investing tools that can be personalized, including portfolio
tracking, Java-based charting and quote applications, real-time
stock quotes, market commentary and analysis, up-to-the-minute
news and other information services. Customers can access E-TRADE
Canada at www.canada.etrade.com on the Internet as well as through
interactive voice response.
E-TRADE Canada was the first online investment service in Canada
to earn the CA WebTrust Seal of Assurance. This seal of assurance
informs electronic commerce consumers that E-TRADE Canada
maintains strict controls and procedures to safeguard its private
information.
The E-TRADE Canada site was chosen as one of Canada's 50 Most
Amazingly Helpful Sites in a recent edition of Yahoo! Canada's
Picks of the Week.