One More Thing…What is IT??Article: One More Thing…What is IT??
https://www.24x7updates.com/FullStory-News-One_More_Thing%E2%80%A6What_is_IT-ID-200531.html
Janesh Mishra, 24x7 Updates
Newsrooms and blogs around the world are adrift with speculations about the invite sent by Apple Computer Inc. to reporters around the world for a news conference at San Jose on Wednesday. "What is it going to be this time around?" is the question that is doing the rounds.
Many are of the view that Apple is finally set to launch another new iPod, the company’s flagship product that is responsible for over one thirds of its revenues. After the iPod photo, the iPod nano and the iPod shuffle, hopes are high that the new launch is going to be a portable media player that can play videos as well. The name : iPod video obviously!
Although Apple CEO Steve Jobs has dismissed this fact in the past but Apple faithful are highly anticipating something like this coming. Of course, it could be something entirely different like a new Powerbook or may be a new Powermac. But all have their fingers crossed and a brow raised as to what is it that Apple wants to show us now? After giving us so many options in music what could be next?
AppleInsider, a Web site that tracks Apple news and rumors, reported that inside sources have described a video iPod with 60 GB capacity (a must for something playing videos), and that it looks physically similar to the iPod photo player. The device, which may be released at next week’s event, would be accompanied by an update of the iTunes Music Store, enabling it to offer more video content. The Web site said the company is also working on what appears to be an update on the AirPort Express, which would allow users to wirelessly stream videos from their computer to their television.
On the contrary and as expected, Apple representatives declined to comment on the event or on anything related to it. However Adam Benjamin, an analyst with Jefferies & Co., said Portal Player, which supplies much of the semiconductor brains behind the iPod, is working on components for a video iPod and has enough chips to supply at least 4 million video units this year.
Apple e-mailed invitations that included the words "One more thing . . ." printed over a background photo that appears to depict theatre curtains. They could not have been more specific. Apple, which controls about 75 percent of the market for portable music players, released the miniature iPod Nano last month, along with a Motorola phone that plays songs from its music service, iTunes.
Apple’s entry into the fledgling market for portable video could broaden the appeal of watching movies and television shows on the go - and potentially create new revenue streams for studios and networks. Moreover, in addition to running Apple, Jobs is chief executive of Pixar Animation Studios and has strong ties in Hollywood.
A slew of companies are trying to entice the public to watch video on their mobile devices but so far adoption has been slow. Many of the portable video players already on the market use technology from Microsoft Corp. Apple, on the other hand, has no built-in way for its Macintosh computers to capture television the way many PCs running Microsoft Windows do. Rival Microsoft Corp. has also promised video content in the near future. Back in July, Microsoft CEO Bill Gates said he would not be outperformed by Apple in the quest to deliver video content.
Now a video iPod would be certainly gaining attention from all sides upon its release but would need to cost less than $400 and have a sizable library of video downloads available in order to avoid becoming a niche product. The launch event is on October 12 in San Jose’s California Theater, in the morning, but is being relayed around the world live.
For now, the only thing you can be certain is, it will be a surprise because when Steve Jobs says ’one more thing,’ that’s usually when the bombshell drops.