Look at how excited Poda was with BAT reserach.
I suspect that BAT gave them this research.
I am almost certain that we will have a deal with BAT after reading this press release, which I had missed in the past.
We are definitely in a blackout period. VANCOUVER, BC, Aug. 31, 2021 /CNW/ - PODA LIFESTYLE AND WELLNESS LTD. ("Poda" or the "Company") (CSE: PODA) (FSE: 99L) (OTC: PODAF) is pleased to announce that a landmark new clinical study has shown that the health risks of cigarette smoking may be reduced in smokers who completely switch to using tobacco-heating products ("THPs").
The research, carried out by British American Tobacco (BAT), analyzed the changes in a range of biomarkers of exposure (BoE) and biomarkers of potential harm (BoPH). These biomarkers are linked to oxidative stress, cardiovascular and respiratory diseases and cancer, and they were used to compare the potential long-term effects of smoking cigarettes versus THPs and cessation.
Published in the Journal Internal and Emergency Medicine, the results suggest that smokers who switch from cigarettes to exclusive use of heated tobacco products may benefit from a similar reduction in the risk of developing a number of smoking-related diseases as those who stopped smoking entirely.
The news was released by tobaccoreporter.com, and the entire article can be viewed here on their website.
Ryan Selby, CEO, commented, "This landmark study confirms the potential for heated tobacco products to make a big difference in the lives of the 1.3 billion adult cigarette smokers around the world. By delivering a satisfying alternative to traditional smoking, heated tobacco products could soon entirely replace combustible cigarettes with a potentially reduced-risk alternative. While no smoking products are risk-free, scientific studies have shown that heat-not-burn products have the potential to be a much better option than combustible cigarettes. I believe Poda is well-positioned to capitalize on the growing international movement away from combustible smoking products."
Mr. Nick Kadysh, member of Poda's Global Advisory Board, commented, "While the regulatory environment for novel nicotine products, especially vaping products, has been very challenging, we've seen great stability in heat-not-burn ("HNB") technologies. These products have not only been granted regulatory standing as less harmful alternatives to combustible cigarettes by major G7 nations such as Japan and the US, they've also succeeded in converting significant numbers of adult smokers to their platforms. As with other novel nicotine delivery systems, the winners in this category will be those who innovate and develop new technologies better than their peers; With Ryan's years of R&D work underpinning their platform, I think PODA is well-positioned in this space."
Mr. Juan Manuel Ruiz, member of Poda's Global Advisory Board, commented, "The global market potential for heat-not-burn products is undoubtedly brilliant. The category is expanding very quickly with large numbers of traditional cigarette smokers converting to the use of heated tobacco products. As new product offerings outside of tobacco are introduced into the market, we anticipate exponential growth in the heat-not-burn category across a wide variety of substances. HNB has already proven its enormous potential in markets like Japan and Korea and increasing the variety of heat-able substrates will only continue to increase the market share for heat-not-burn products globally."
Mr. Michael Nederhoff, member of Poda's Global Advisory Board and consultant to the Company Board, commented, "I am a strong supporter of harm reduction technologies. My father was a smoker for 40 years and the Poda platform provides a great opportunity for existing smokers to off board from combustible cigarettes. Being a father of three children, youth prevention is also of utmost importance to me. Poda has a strong appeal to existing smokers without the youth appeal that may exist on other platforms. I am proud to be a part of the Poda team and excited to help facilitate the scale of this business."
On Behalf of the Board,
Ryan Selby
CEO, Director, and Chairman of the Board
Poda Lifestyle and Wellness Ltd.
Toll-free North America: +1-833-TRY-PODA (879-7632)
Outside North America: +1-406-TRY-PODA (879-7632)
investors@podalifestyle.com
www.podalifestyle.com